ANZ Pride Network Leads IDAHOBIT Fundraising
February 10, 2023
ANZ’s IDAHOBIT celebrations in 2021 were a great example of how to activate and run an engaging IDAHOBIT campaign both digitally and in-person. Combining both an in-person activation in the foyer of ANZ’s Melbourne office with an online fundraising page, ANZ staff came together, led by their Pride Network, to raise awareness and funds, and make a difference for queer youth all across Australia.
The key to the success of ANZ’s incredible fundraiser was their choice of fundraising platform: ShoutForGood. By setting up their online fundraising page, as well as a QR code on ShoutForGood, ANZ was able to collect funds both by sharing links to the page in their communications in the lead-up to IDAHOBIT.
ANZ’s incredible success over IDAHOBIT just goes to show how helpful new ways of doing things can be – even just taking five minutes to set up a fundraising page, and a QR code for posters, can make all the difference for queer youth, right across Australia.