As part of Moon Dog Brewing’s commitment to stand up against LGBTQIA+ discrimination in Australia, in 2022 the Moon Dog Fizzer Alcoholic Seltzer team launched their Proud to Be mixed 10-pack.

For this pack, Moon Dog Fizzer engaged NSW based artist, Luke John Matthew Arnold (he / him / they) to design the packaging for this celebration of the Australian LGBTQIA+ community.

“We want to encourage people to think about what they’re proud to be, whether it’s a part of the LGBTQIA+ community, an ally, an LGBTQIA+ person’s parent or carer or maybe learning and discovering these parts of ourselves or our society”, says Maurice McGrath, CEO (he/ him/ his).

Moon Dog donated $1 from every limited edition mixed 10-pack to the IDAHOBIT campaign, to help create free educational programs and resources that help combat LGBTQIA+ discrimination in Australia.

Alongside the immensely popular seltzers, Proud to Be limited edition t-shirts and stubby holders – designed by Luke John Matthew Arnold – were available for purchase. Customers were able to choose what they paid, with the full profit of their purchase going towards IDAHOBIT.

On top of Moon Dog Fizzer’s donation towards IDAHOBIT, the team is using an additional part of the profits from the mixed 10–pack to support its own internal LGBTQIA+ initiatives, to continue the important passage towards equity within its workplace, venues and customer network.

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